Comments on: Social Media Listening: What To Listen For In Social Media http://www.insightbuzz.com/2010/01/27/social-media-listening-what-to-listen-for-in-social-media/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Tue, 26 Apr 2011 06:46:03 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michael Osofsky http://www.insightbuzz.com/2010/01/27/social-media-listening-what-to-listen-for-in-social-media/comment-page-1/#comment-13146 Michael Osofsky Fri, 17 Sep 2010 22:05:23 +0000 http://www.insightbuzz.com/?p=427#comment-13146 Great post Paul. It inspired me to look at what I could find out about the topic of "dinnertime". I investigated the specific reasons people say they like and dislike dinner, rolling it all up into a couple of theme charts. Issues with children definitely came to the top of the list, particularly around fussy eaters. Looking at your first example sentence again (below), I noticed that what's also important beyond the tension is the reason for the tension. “…Dinnertime is tough in our household because of all the picky eaters…” Here's an example of a sound bite I came across which also expresses a reason for the tension: "...Stacy and I talked about this after dinner, and we've agreed that the primary reason that the boys aren't eating enough at dinnertime is that they're [boys] too full to eat...." Do you see how the reason expressed is what gives us insight? Imagine if the sound bite just expressed tension. You might wonder what the problem was. By looking not only for tension but also reasons for the tension, you can learn a whole lot more. If you're interested in my analysis of dinnertime, it's here: http://www.netnography.com/showthread.php?28-Netnography-of-Dinnertime&p=41#post41 Cheers, Michael Great post Paul. It inspired me to look at what I could find out about the topic of “dinnertime”. I investigated the specific reasons people say they like and dislike dinner, rolling it all up into a couple of theme charts. Issues with children definitely came to the top of the list, particularly around fussy eaters.

Looking at your first example sentence again (below), I noticed that what’s also important beyond the tension is the reason for the tension.

“…Dinnertime is tough in our household because of all the picky eaters…”

Here’s an example of a sound bite I came across which also expresses a reason for the tension:

“…Stacy and I talked about this after dinner, and we’ve agreed that the primary reason that the boys aren’t eating enough at dinnertime is that they’re [boys] too full to eat….”

Do you see how the reason expressed is what gives us insight? Imagine if the sound bite just expressed tension. You might wonder what the problem was. By looking not only for tension but also reasons for the tension, you can learn a whole lot more.

If you’re interested in my analysis of dinnertime, it’s here: http://www.netnography.com/showthread.php?28-Netnography-of-Dinnertime&p=41#post41

Cheers,

Michael

]]> By: NetBase Insights: Netnography of Dinnertime http://www.insightbuzz.com/2010/01/27/social-media-listening-what-to-listen-for-in-social-media/comment-page-1/#comment-13029 NetBase Insights: Netnography of Dinnertime Wed, 15 Sep 2010 22:07:11 +0000 http://www.insightbuzz.com/?p=427#comment-13029 [...] netnography builds on a post about dinnertime by Paul Banas. In his post, he goes into a discussion of classifying sound bites about dinnertime. I thought I [...] [...] netnography builds on a post about dinnertime by Paul Banas. In his post, he goes into a discussion of classifying sound bites about dinnertime. I thought I [...]

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