Comments on: Social Listening: Focusing On Insights

By: Can you hear me now? : BatesHook

Can you hear me now? : BatesHook — Wed, 14 Apr 2010 17:51:44 +0000

[...] time to switch that model around.And, yes, many companies are talking about listening or Social Listening. Am I the only one that feels this is just another excuse for brands to talk [...]

By: Matt Foley

Matt Foley — Mon, 25 Jan 2010 19:29:40 +0000

Paul – Great points here about simple observations vs. insights, and how understanding the broader context can lead to these insights. I guess that’s where I struggle with the value of pure listening efforts and social media mining. Some of it seems so “surface level” to me. I’m looking forward to the next post on focusing social listening efforts…

(Also thanks for the comment on our blog – I agree… it’s about far more than just brand mentions, which my post didn’t really explain that well).

By: Paul M. Banas

Paul M. Banas — Tue, 19 Jan 2010 02:53:06 +0000

@Dan
While I agree that versus the passive mediums of the past (TV), the web has opened up new ways for people to express their creative sides and become more curious, time will tell if it’s truly about individual expression, or merely digital “Dittoes!” and Retweets. Not sure if everyone participating in the digital space is truly standing on their own two feet on the Web, but at least they are standing. Good to hear from you.

By: Paul M. Banas

Paul M. Banas — Tue, 19 Jan 2010 02:42:23 +0000

@huayin
Thanks. I did check out GeeYee based on your reco, and from their site it seems like we’re all in violent agreement. It also seems like their text analysis technology is focused on getting deeper into insights. I need to check them out more thoroughly. Thanks for the tip. Hope things are well.

By: Dan Levin

Dan Levin — Mon, 18 Jan 2010 19:10:55 +0000

Your comments about the new opportunities to ask “why” are quite astute. Have we seen social networkers themselves taking advantage of those capabilities? Following decades of TV-borne passivity, has the online social space re-awakened our curiosity? Are we starting again to probe each other’s assertions, challenge prejudices and create our own new insights about what is motivating the behaviors of ourselves, our friends and our political leaders? Are we seeing a transition to a new culture of inquisitive engagement?

By: huayin wang

huayin wang — Mon, 18 Jan 2010 15:10:23 +0000

Paul, this is an excellent point.

Have you have a chance to look at http://www.geeyee.com/ ? They seem to share a similar view as yours.