Comments on: Social Media Impact On Consumer Behavior http://www.insightbuzz.com/2008/12/31/social-media-impact-on-consumer-behavior/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Mon, 25 Jan 2010 19:29:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul M. Banas http://www.insightbuzz.com/2008/12/31/social-media-impact-on-consumer-behavior/comment-page-1/#comment-1956 Paul M. Banas Tue, 06 Jan 2009 16:38:16 +0000 http://www.insightbuzz.com/?p=293#comment-1956 @Nick I agree that making sure brands are understanding the benefits of social media outreach should be a key priority for marketing researchers. I have a couple previous posts in a similar vein. One group I find that is doing some very good work in this space is Forrester Research, although I haven't had direct contact with them on a project basis. I will post other sources as I collect them. Thanks for commenting. PMB @Nick

I agree that making sure brands are understanding the benefits of social media outreach should be a key priority for marketing researchers. I have a couple previous posts in a similar vein. One group I find that is doing some very good work in this space is Forrester Research, although I haven’t had direct contact with them on a project basis. I will post other sources as I collect them.

Thanks for commenting.

PMB

]]> By: Nick Sorvillo http://www.insightbuzz.com/2008/12/31/social-media-impact-on-consumer-behavior/comment-page-1/#comment-1945 Nick Sorvillo Fri, 02 Jan 2009 18:10:05 +0000 http://www.insightbuzz.com/?p=293#comment-1945 Paul thanks for this info . Our real question is how can we help our brands understand the benefits more fully to connecting this way with consumers. In these challenging times social networks could be a lasting way to develop brand relationships. Who else is doing good raearch on this in the industry. Paul thanks for this info . Our real question is how can we help our brands understand the benefits more fully to connecting this way with consumers. In these challenging times social networks could be a lasting way to develop brand relationships. Who else is doing good raearch on this in the industry.

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