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	<title>Comments on: Motrin Wins Social Media Marketing Campaign Of The Year</title>
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	<description>Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape</description>
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		<title>By: Motrin feels the pain of a social media mommy mob &#124; The Responsible Marketing Blog</title>
		<link>http://www.insightbuzz.com/2008/11/17/motrin-wins-social-media-marketing-campaign-of-the-year/comment-page-1/#comment-1633</link>
		<dc:creator>Motrin feels the pain of a social media mommy mob &#124; The Responsible Marketing Blog</dc:creator>
		<pubDate>Tue, 18 Nov 2008 08:11:50 +0000</pubDate>
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		<description>[...] Banas estimated that in 48 hours the Motrin ad resulted in: Over 100,000 views on YouTube for both their ad, along [...]</description>
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