Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape
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Thank You For Your Support!

To paraphrase Bartles (or is it Jaymes?) I thank you for your support for Insight Buzz.

The latest rankings just came out from Junta 42, which ranks the top content marketing blogs on the Net, and Insight Buzz just joined the list at a very respectable #30.

If you get a chance, check out the community that Joe Pulizzi is building at Junta 42. He has assembled a great resource for those involved in content marketing, which is the art of communicating with customers and consumers in a way that goes beyond just simple selling, in order to provide useful information to a loyal base of current and prospective users.

To use a quote from the Junta 42 site:

“Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.”

And by rewarding consumers with valuable and relevant information, marketers themselves are rewarded with a consumer’s business and subsequent loyalty.

All of which are best practices in a Web 2.0 world.

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