10 Easy Steps To Auto Monitor Your Online Reputation
William S. Burroughs once wrote “Sometimes paranoia’s just having all the facts”. However, in today’s world of social media, networking, and blogging, tracking the facts behind what is being said about you, your company, or your website is not just about being a little paranoid, it can also make good business and personal sense as well.
Using two free services, Google Alerts and Technorati Watchlists, you can develop an automated system to easily manage what’s being said about you, your blog, or your company site with minimal effort.
1.) If you haven’t registered yet with Technorati or claimed a blog, simply navigate to the main page and click on the word “Join” and fill out the brief form.
2.) Once you have an account, navigate to the Watchlist feature on Technorati (it’s hard to find if you don’t search for it) and add the following items to the “Add to Your Watchlist” box.
- The URL of your website
- The name of your website in quotes (e.g., “Insight Buzz”)
- Your name or online nickname in quotes. Add any derivation of your name that you may use online.
- Any company or brand name you want to track as well
3.) Once you have Watchlists that are tracking what you want them to, subscribe to them by clicking the orange RSS buttons.
4.) If you manage your feeds with Google Reader, put all your Watchlist feeds into a single folder. For more tips on managing feeds with Google Reader, you can check out my previous post on 10 Steps To Mastering Google Reader.
5.) Since Technorati is mostly focused on blogs, you will also want to set up some Google Alerts to cover mentions that happen in the broader Internet universe in areas like news or videos. The first step is to access the Google Alerts site.
6.) The nice thing about Google Alerts is that you don’t have to have a Google account. Having an account is useful, though, in managing a large number of alerts.
7.) You can then add the same info as you did for the Technorati Watchlists. If you’re worried about spam blogs scraping your website content, you can even add the following combinations, as suggested by RT Cunningham at Untwisted Vortex.
- Your Website
8.) I’d generally use the comprehensive setting with Google Alerts and set the alert timing to once a day.
9.) Oddly, Google Alerts only sends your alerts to an e-mail address, without an RSS option like Technorati (maybe that’s why it’s still called Beta). You can have all your alerts filtered into a e-mail folder, however, much like you can with Google Reader.
10.) With your online reputation now being automatically monitored, make sure you make adjustments as necessary to ensure you have the right search terms, especially if your terms are bringing in a lot of non-relevant hits.
For those who want to explore an even broader range of available reputation tracking services, Social Media Trader recently provided a wide list of applications that can track everything from keyword trends and comments, as well as conversations that take place on forums that Google doesn’t index.