Posts from — February 2008
A Market Researcher’s Worst Nightmare
Thanks to Olivier de Gaudemar at Insights 2.0 for finding and posting this clip of John Stewart grilling John Zogby over the polling disaster from the New Hampshire primaries a couple of weeks ago.
I think this is probably a market researcher’s version of hell: having John Stewart publicly questioning your data and methodology live on TV in front of millions of viewers.
February 1, 2008 No Comments
