Comments on: Search Segmentation: Yahoo! Versus Google

By: Paul M. Banas

Paul M. Banas — Tue, 19 Feb 2008 03:26:23 +0000

@Chris
The names of the consumer segments are US based, but I’d guess the insights are fairly similar in the UK. The same type of segmentations exists in Mosaic UK. I’d need a little help, though, understanding the differences between Respectable Rows and Upland Hill Farmers.
http://64.233.167.104/search?q=cache:k8mfMtAEwq8J:bip.rcoe.gov.uk/rce/aio/38504+%22mosaic+uk%22&hl=en&ct=clnk&cd=22&gl=us

By: Chris

Chris — Tue, 19 Feb 2008 02:32:17 +0000

That’s pretty interesting data. It would be interesting to see if the results are similar in the UK. Like you say, Paul, I’m sure Google will struggle on for the time being…

By: Paul M. Banas

Paul M. Banas — Sun, 17 Feb 2008 20:37:15 +0000

@robojiannis
Potentially, but remember Google makes money from the clicks themselves, not necessarily from any further behavior. That’s the responsibility of the marketer who paid for the ads.

In the end, Google will make its money.

By: robojiannis

robojiannis — Sun, 17 Feb 2008 19:26:30 +0000

Danah Boyd wrote about the same subject and she poses in the end a very interesting question: Poorer users are more likely to click on ads, but not likely to spend money online except in a few verticals. Wouldn't this then mean that Google is more likely to get the eyeballs of those likely to spend money, but statistically less likely to make money off of their clicks?