http://www.insightbuzz.com/2008/02/14/who-clicks-on-ads/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Wed, 14 Apr 2010 17:51:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.insightbuzz.com/2008/02/14/who-clicks-on-ads/comment-page-1/#comment-128 Paul M. Banas Fri, 15 Feb 2008 02:11:45 +0000 http://www.insightbuzz.com/2008/02/14/who-clicks-on-ads/#comment-128 @robojiannis You are very right. It is very hard to escape a Pareto distribution in any large sample of behavior. And when that behavior isn't what you wanted in the first place, well the phrase involving "up a creek, without a paddle" comes to mind! @robojiannis
You are very right. It is very hard to escape a Pareto distribution in any large sample of behavior. And when that behavior isn’t what you wanted in the first place, well the phrase involving “up a creek, without a paddle” comes to mind!

]]> http://www.insightbuzz.com/2008/02/14/who-clicks-on-ads/comment-page-1/#comment-127 robojiannis Thu, 14 Feb 2008 15:41:04 +0000 http://www.insightbuzz.com/2008/02/14/who-clicks-on-ads/#comment-127 Very interesting. I hadn't imagined that even in ad-clicking we are actually dealing with a power law; it seems power laws apply everywhere! Very interesting. I hadn’t imagined that even in ad-clicking we are actually dealing with a power law; it seems power laws apply everywhere!

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