Best In Consumer Insights: Tide To Go Superbowl Ad

While it wasn’t the flashiest or most outrageous Super Bowl ad, the Tide To Go interview spot showed that good consumer insights can still play a role in the high production budget glitz of Super Bowl advertising.

By dramatically and hilariously illustrating how distracting the effect of a stain on your shirt can be to a relative stranger in a stressful social situation like a job interview, this Tide To Go ad takes my best consumer insights award from this year’s Super Bowl.

Beats a herd of Clydesdales any day.