Comments on: Whatever You’ve Learned About Advertising Is Now Probably Wrong http://www.insightbuzz.com/2008/01/28/whatever-youve-learned-about-advertising-is-now-probably-wrong/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Wed, 14 Apr 2010 17:51:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul M. Banas http://www.insightbuzz.com/2008/01/28/whatever-youve-learned-about-advertising-is-now-probably-wrong/comment-page-1/#comment-76 Paul M. Banas Mon, 04 Feb 2008 13:02:15 +0000 http://www.insightbuzz.com/2008/01/28/whatever-youve-learned-about-advertising-is-now-probably-wrong/#comment-76 @robojiannis I think that people always trusted word of mouth more. I think the internet has just enhanced the ability for word of mouth to spread wider and faster. Thanks, PMB @robojiannis
I think that people always trusted word of mouth more. I think the internet has just enhanced the ability for word of mouth to spread wider and faster.

Thanks,

PMB

]]> By: robojiannis http://www.insightbuzz.com/2008/01/28/whatever-youve-learned-about-advertising-is-now-probably-wrong/comment-page-1/#comment-59 robojiannis Tue, 29 Jan 2008 16:22:59 +0000 http://www.insightbuzz.com/2008/01/28/whatever-youve-learned-about-advertising-is-now-probably-wrong/#comment-59 I think I read a similar opinion at Weinberger's book 'Small pieces loosely joined'. In the internet era, people tend to trust more their friends and acquaintances than traditional marketing and advertising. Word of mouth has taken the place of marketing as we knew it and everyone tries to decode it now. Anywho, a great read Weinberger's book.Kind of utopic, but insightful. I think I read a similar opinion at Weinberger’s book ‘Small pieces loosely joined’.
In the internet era, people tend to trust more their friends and acquaintances than traditional marketing and advertising.
Word of mouth has taken the place of marketing as we knew it and everyone tries to decode it now.

Anywho, a great read Weinberger’s book.Kind of utopic, but insightful.

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