Comments on: Generating Brand Engagement With Viral Games http://www.insightbuzz.com/2008/01/21/generating-brand-engagement-with-viral-games/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Tue, 26 Apr 2011 06:46:03 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Paul M. Banas http://www.insightbuzz.com/2008/01/21/generating-brand-engagement-with-viral-games/comment-page-1/#comment-38 Paul M. Banas Wed, 23 Jan 2008 02:26:53 +0000 http://www.insightbuzz.com/2008/01/21/generating-brand-engagement-with-viral-games/#comment-38 @Rachel Thanks for the additional suggestion on Covet. It looks like a good example of what CPG could potentially do to lever Alternate Reality Games. Here is the link for those who are interested. It does say the contest has ended, although you can track how things progressed. http://www.caseofthecovetedbottle.com/ PMB @Rachel
Thanks for the additional suggestion on Covet. It looks like a good example of what CPG could potentially do to lever Alternate Reality Games.

Here is the link for those who are interested. It does say the contest has ended, although you can track how things progressed.
http://www.caseofthecovetedbottle.com/

PMB

]]> By: Rachel Clarke http://www.insightbuzz.com/2008/01/21/generating-brand-engagement-with-viral-games/comment-page-1/#comment-37 Rachel Clarke Tue, 22 Jan 2008 17:50:23 +0000 http://www.insightbuzz.com/2008/01/21/generating-brand-engagement-with-viral-games/#comment-37 Glad you like the stuff I write about. Read the stuff about Covet perfume, which i think is the best ARG-like campaign a non-entertainment brand has come presented. Glad you like the stuff I write about. Read the stuff about Covet perfume, which i think is the best ARG-like campaign a non-entertainment brand has come presented.

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