Comments on: Nike and Engagement Advertising http://www.insightbuzz.com/2008/01/17/nike-and-engagement-advertising/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Tue, 26 Apr 2011 06:46:03 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Paul M. Banas http://www.insightbuzz.com/2008/01/17/nike-and-engagement-advertising/comment-page-1/#comment-28 Paul M. Banas Fri, 18 Jan 2008 00:26:04 +0000 http://www.insightbuzz.com/2008/01/17/nike-and-engagement-advertising/#comment-28 The transition from big to small media will not be as rapid or as complete as some may think. Small media is harder to do, stemming from the fact advertisers need to think about 100+ points of contact, where they used to think about only 2 or 3. PMB The transition from big to small media will not be as rapid or as complete as some may think. Small media is harder to do, stemming from the fact advertisers need to think about 100+ points of contact, where they used to think about only 2 or 3.

PMB

]]> By: robojiannis http://www.insightbuzz.com/2008/01/17/nike-and-engagement-advertising/comment-page-1/#comment-27 robojiannis Thu, 17 Jan 2008 15:08:50 +0000 http://www.insightbuzz.com/2008/01/17/nike-and-engagement-advertising/#comment-27 I always wondered want this nike thing was on my ipod, but never sat to look it up. Fascinating. It seems social networks are here to stay. Even television (and other mass media) starts getting into the 2.0 business. Lets see if this transition of mass media to small media, will also transform the structure of small media as we know them. Kind of scary, if you think about it... I always wondered want this nike thing was on my ipod, but never sat to look it up. Fascinating.
It seems social networks are here to stay. Even television (and other mass media) starts getting into the 2.0 business.
Lets see if this transition of mass media to small media, will also transform the structure of small media as we know them.
Kind of scary, if you think about it…

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