Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape
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About Face On Engagement Advertising, Courtesy Of Apple

by Paul M. Banas

Just when I write a post about how engagement represents the new, higher order of advertising (as seen with Nike+), Apple runs this headline takeover ad today on the Wall Street Journal and the New York Times.

All I can say is …. brilliant.

http://www.youtube.com/watch?v=XXh5vuyh57c

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