Top Marketing Research Posts of 2007

Since readership of Insight Buzz has grown over the past couple of months, I thought the end of 2007 would be a good time to bring back a couple of the most popular posts on marketing research.

My method for determining which ones to list was a combination of Feedburner stats, Google Analytics, and plain personal preference.

Certainly the top post by a wide margin was this one on the Top Ten Marketing Research Resources on the Web. I hope to add an addendum after the 1st of the year with several new resources I’ve discovered since first posting this list.

One of my initial posts focused on Search and its potential to provide consumer insights through a kind of digital ethnography. This is another area I’m planning to come back to in the near future.

Lastly, I don’t mean to pick on focus groups, since I continue to find them of value. However, there are instances when they simply aren’t appropriate, which is why I wrote up this list of 3 Reasons Why Not to Use a Focus Group.