New York Times as Web Juggernaut

Who would have thought that the top news content producer in digital media is a publisher that started doing business in 1851 and is known as the “Gray Lady” for its staid reporting style and conservative temperament.

Thanks to some numbers on TechCrunch, we can see that the New York Times is the undisputed titan of internet readership by a wide margin, growing 64% from August through October, with 7.5 million readers added following its discontinuation of Times Select. However, even before that, it was clearly the leader in web news.

Consumers may like the “New Media”, but that doesn’t mean that the “Old Media”content providers are completely out of the picture.