What Wines Can Teach Us About Brands, Again

I hadn’t planned another post on wine, but it’s almost the holidays and Roger Dooley at Neuromarketing has another great post, this time on how even an expert’s sensory perception of a wine can be influenced by external elements such as the name, the label, and whether the bottle has a cap or a cork. If you want to get a cutting edge and very unique perspective on the cognitive part of marketing and brands, spend a little time in Neuromarketing’s archives.

The effect of branding and other external elements on product quality is a great counterpoint to blind only product evaluations. The key is being able to understand where a product sits both blind and branded in order to understand the full perspective of its product quality to consumers.