Prediction Market Resources

In the “Wisdom of Crowds”, Jame Surowiecki writes about decision or prediction markets as tools for aggregating opinions through a form of speculation or betting. They can be used to predict many future events, including quarterly sales of a new product, presidential candidates, or who will win the best actress Oscar.

As I’ve tried to come up to speed on prediction markets and their application to marketing research, I’ve come across several resources that have been very useful. Two blogs in particular stand out as being very topical and focused on prediction market applications, rather than just theory:

1. Mercury’s Blog: this blog by Jed Christiansen has a couple of excellent videos that can quickly bring anyone up to speed on prediction market applications.
2. Midas Oracle: more like a community focused on prediction markets, rather than just a single blog. Lots of interesting posts.