Comments on: The Survey Shift http://www.insightbuzz.com/2007/10/23/the-survey-shift/ Paul M. Banas on Consumer Insights, Marketing Research, and the Digital Media Landscape Wed, 14 Apr 2010 17:51:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul M. Banas http://www.insightbuzz.com/2007/10/23/the-survey-shift/comment-page-1/#comment-12 Paul M. Banas Sun, 04 Nov 2007 01:59:19 +0000 http://www.insightbuzz.com/2007/10/23/the-survey-shift/#comment-12 Good points, especially on the behavioral monitoring side. I've done limited work with eye tracking on package graphics in the past, but I have heard about some interesting new developments, especially in monitoring facial expressions in response to stimulus. I need to read the article you referenced. Thanks for the suggestion. PMB Good points, especially on the behavioral monitoring side. I’ve done limited work with eye tracking on package graphics in the past, but I have heard about some interesting new developments, especially in monitoring facial expressions in response to stimulus. I need to read the article you referenced. Thanks for the suggestion.

PMB

]]> By: Robin http://www.insightbuzz.com/2007/10/23/the-survey-shift/comment-page-1/#comment-11 Robin Sat, 03 Nov 2007 16:12:42 +0000 http://www.insightbuzz.com/2007/10/23/the-survey-shift/#comment-11 You're right that no one's going back to mass mailing surveys. But that doesn't mean online panels are the only way to go. Maybe their efforts are going into linking the survey info they get to databases that they company provides. (aligning product interest to actually sales results, for example). Or maybe they are trying different approaches to surveying altogether. AMA's (Fall 2007) Marketing Research magazine featured an article about using behavioral monitoring (eye-tracking and facial expression) to get better information from the survey responses they get. You’re right that no one’s going back to mass mailing surveys. But that doesn’t mean online panels are the only way to go.

Maybe their efforts are going into linking the survey info they get to databases that they company provides. (aligning product interest to actually sales results, for example). Or maybe they are trying different approaches to surveying altogether. AMA’s (Fall 2007) Marketing Research magazine featured an article about using behavioral monitoring (eye-tracking and facial expression) to get better information from the survey responses they get.

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