Paperless Coupons Now Grow Trees

Now this piece from Promo Magazine talks about some clever PR.  The current feel good color is green and that is what Cellfire, a company that’s trying to break out mobile couponing to the masses, is wrapping itself in.  The idea of delivering coupons in the right context (at the shelf) is one whose time is coming and what better way to show the outdatedness of paper coupons than to label them as tree-killers.  However, while the PR is good, mobile couponing is truly not going to take off until WalMart starts accepting them at their registers….