Three Insights Into… User Generated Content
by Paul M. Banas
- It’s not just the kids:
In this post from the Center of Media Research, a Deloitte study finds 56% of Millenials (13-24) creating their own entertainment. Not surprising. But it also cites 25% of Matures (61-75) as participating in User Generated Content as well. Certainly a challenge to dated notions of who is doing what on the web.
- It’s on the move:
Participants in UGC are no longer tethered to their computers. In this post on eMarketer, a Juniper Research study predicts mobile end user generated revenues will grow to more the $5.7 billion by 2012. Social networking will be about half of that.
- It can generate big business ideas:
Through it’s Connect+Develop site, 50% of P&G’s new product innovations have benefited in part from externally developed ideas. Even old guard companies are realizing the “Wisdom of Crowds”.
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[...] it to a wide range of volunteers (paid or otherwise) via the web. The P&G example from this post is crowdsourcing done with experts who exist outside a company’s structure. There are ways to [...]
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